The first edition of this book was released under digital format (eBook) in 2014. In 2015, a second edition of the eBook was released, containing, besides minor changes here and there, two important additions: Chapter VII about “the Japanese Consumer Mindset” and Chapter XI about “3 Keys for Success in Japan”. In 2017, the “paperback” version is being released with a new Table of Contents and a revision of Chapter XI, becoming “5 Keys for Success in Japan”. This book is targeted at business executives of companies: • approaching the Japanese Market, •.
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